Kenzo for H&M

Over summer 2016, H&M teased us with a few sneak peaks of their imminent and highly anticipated collaboration with the fashion giants responsible for funky prints, Kenzo.

When it comes to high street fashion, H&M is one of my favourite places to shop – it blends classic and trendy well, all at an affordable price, which makes it even more attractive.

A quick ‘browse’ in H&M always results in at least one  random purchase whether it’s a new frilly peasant inspired blouse for work or a casual pair of chinos that are still sitting in my wardrobe two months later with the tags still on.

Today marked the first day of Kenzo in H&M stores. Media reports state the demand and excitement were at fever pitch, causing H&M sites around the world to crash sporadically and scores of eager Kenzo fans to line the street in the freezing cold from the early hours this morning.

H&M is the king of high profile designer collaborations. Over the years, H&M has collaborated with some big-name fashion designers, making haute couture fashion more accessible to the masses (namely people like me). Their designer collaborations have included…

Karl Lagerfeld for H&M…

karl

Stella McCartney for H&M…

stella

Roberto Cavalli for H&M…

roberto

Matthew Williamson for H&M…

matthew

Jimmy Choo for H&M…

jimmychoo

Versace for H&M…

versace

Isabel Marant for H&M…

isabel

Alexander Wang for H&M…

alex

Balmain for H&M…

balmain

And H&M has done it again, this time with French luxury house, Kenzo!

The news that Carol Lim and Humberto Leon from Kenzo have joined forces with H&M has certainly caused a bit of stir amongst the fashion conscious. While I’m not much of a Kenzo fan personally (too bold, too busy), I predict big things – this is one high street fashion label collaboration range that’s undoubtedly going to sell out quickly.

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