Donald Trump – This is What Nike Thinks

The fashion world often gets a bad rep; it’s often just viewed as this pretentious little bubble world. Yes, I wholly agree that it does have its faults, there’s no denying this, but I do find it refreshing when fashion designers and well-known brands step up and show support. All I can say is that my love for Nike has just skyrocketed…

I’m not going to voice my own personal views on President Trump, because I could start a whole new rant, and this is not where I wish for Couture & Vines to head. However, I do think this Nike X Donald Trump news is worth sharing, even if it’s just a tidbit and slightly off-theme (although it is fashion related).

Over the last few days we’ve seen millions of protesters around the world taking to the streets, chastising Trump’s immigration ban. Amongst the masses, we’ve seen celebrities voice their political opinions, which have included Madonna and Gigi and Bella Hadid to name a few. In saying this, the majority of the fashion industry has opted to remain quiet regarding Trump’s immediate executive order on immigration, but not the sportswear giant, Nike!

Nike has stepped out to the forefront to publicly criticise Trump’s immigration ban. Just the other day, Nike CEO, Mark Parker, voiced the brand’s opinions in a very public letter that reiterates Nike’s core values, using this as ammo against the act and immigration ban in America.

He begins his letter with: “Nike believes in a world where everyone celebrates the power of diversity. Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what makes all of us stronger as a whole” (I love it!).


This honest letter from the Nike CEO also gives a shoutout to Olympic medal winner, Mo Farah, who emigrated from Somalia to Britain when he was a small boy. Now residing in Oregon, USA with his family, Farah also fears that he might not be able to return  home to his family after he completes an athletic training camp in Ethiopia.

Nike is a huge sponsor to many charities and youth programs, with the brand donating millions of dollars each year. This includes its pledged annual donation of 1.5% of pre-taxed income to help bring about positive changes within the local communities. What’s more, in 2005, Nike partnered with the UN to become an investing partner, helping provide more access and better education to girls in 80 countries.

Along with Nike’s condemnation of Donald Trump’s immediate immigration ban, several Silicon Valley companies have also vowed to protect their employees, which includes the CEO of Starbucks, Howard Schultz, who’s already made the admirable commitment to hire 10,000 Syrian refugees.

It’s not very often we see the fashion industry step up and voice their opinions on such critical political matters, which is why I find this news worth mentioning.

Nike, I have one word for you – RESPECT!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s